Managing on Purpose
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business plan

Well, of course you do.

At least, I sure think you do. My standard comparisons are: chefs need recipes, pilots need flight plans, actors need scripts, football teams need game plans, teachers need lesson plans–and so on and on.

What do business plans do? They answer three core questions about your business: Where are you? Where are you going? How will you get there?

I think people may define “business plan” too narrowly. They think of it as the booklet you prepare when you’re going to a bank or other investor to obtain financing. Not that this isn’t a good… Continue reading